When I started at Chiat\Day, I wrote a weekly comedic sports newsletter for my Buffalo Wild Wings team to keep them up-to-date on the current sports world. I got pretty into it. Turns out, so did everyone else.

 

Pretty soon I was sending it to 50+ people at Chiat across departments and brand teams. So my partner and I decided to replicate that moderate success with a just-for-fun social brand: "Under the Bleachers."

 

Yeah, it does sound oddly suggestive and unreliable. Because it is. Officially, it is a satirical parody and comedic commentary on sports news & culture. But honestly it's just our excuse to post sports jokes that makes us laugh.

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For a full look at our posts, follow us! For a preview, see some of our best work (up to the point of this being written) below. All images were created by me by use of A.I., and posts were written with my human brain.