In 2024, the NFL wanted something that would give the newly drafted players chills. So we created "Welcome to the Team".

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Inside of a simple, modern locker room-styled room that we built, players sat down to experience a short highlight-reel video of their new team's greatest moments. Then a franchise legend of the franchise passed down advice and asked them a question. Select players were also treated to A.I.-generated first-looks of them in their new jerseys, with each image having to be created mere minutes  after the pick was announced (a task far more difficult to do with A.I. in 2024).

"Welcome to the Cowboys"