Buffalo Wild Wings: Sizzle Reel
JOHN BACIC
Associate Creative Director / Writer
CALL OF DUTY | Breaking News
A year after COVID hit the US, a zombie outbreak hit Call of Duty's Warzone. Now, not only is everyone fighting each other, but the undead as well. To help people navigate this catastrophe, we created the 6-episode weekly series: BCH4 NEWS.
The videos accumulated over 3 million views and 500k engagements across TW and IG, and featured some not-so-subtle references to both the in-game experience, and out-of-game COVID realities.
EP1: SHIPWRECKED ZOMBIES
The Zombies are here. Don't panic.
EP2: PRISON IN PERIL
The Zombies are moving, and poor Mike can't catch a break.
EP3: HOSPITAL HORROR
Warzone's hospital is completely unprepared for this threat... or any threat. The hospital is really just for show.
EP4: MAYHEM IN DOWNTOWN
Even death can't stop impassioned sports fans.
EP5: STUDIO SHOWDOWN
Ray Gun makes his final speech to inspire all Verdanskians to fight together as the studio gets overrun.
EP6: SUPERSTORE CLEARANCE
There's looting at Superstore and-- dammit Mike.