Buffalo Wild Wings: Sizzle Reel
JOHN BACIC
Associate Creative Director / Writer
BETRIVERS || The Beavers
BetRivers wanted their game to stand for "play." But to do that, we wanted to prove it could convince a creature that instinctively was all about "work", and that hated rivers. So, we created THE BEAVERS — animals who love work more than anything, that found themselves oddly drawn to BetRivers mystical concept of "play."
The client loved this idea, and bought it. But in the end, we couldn't make it. So my partner and I tried our hand at A.I. to make it ourselves! It's not the same, but at least it found life.
"Marty & Milly" :30
The Beavers hate rivers. AND they hate BetRivers.
"Lazy River" :15
A river that flows endlessly AND a game with endless fun? It's a living Beaver nightmare.
"Resort" :30
Some beavers have it all and don't need BetRivers. Other beavers just hate it because it's fun.
BETRIVERS || There's a Better Way to Feel It
BetRivers had a problem. Their tagline was "Feel the Rush", but they couldn't really define or describe the rush sensation due to fears of gambling addiction references (and no, they also couldn't change it yet).
So my partner and I decided to go a different direction. Instead of talking about or describing the "rush", we'll just reference it in other ways and let the tag do the heavylifting for us. So we created (but once again could not produce so A.I. took the reins once more) this campaign.
"Stuck" :30
The need for answers can give you a rush... but can also leave you in a predicament.